Garrison Baxter, CMO and Founder
Garrison Baxter, the visionary founder of The Consultancy, has revolutionized advertising by fusing technology with emotional storytelling. An MIT graduate, Baxter’s expertise has positioned us as a leader in experiential marketing, known for its innovative and authentic brand engagements. With a commitment to sustainability and inclusivity, he has not only attracted major clients but also set new industry standards. Honored in Forbes 30 Under 30, Reed's impact extends beyond advertising, championing responsible business practices.
Anna Wei, EVP and Planner
Heralded as one of the world's premier advertising planners, Anna’s career is a masterclass in blending creativity with strategic insight. An Oxford alumnus, she made her mark at Ogilvy & Mather Singapore, crafting campaigns that reshaped global brand strategies through a fusion of data analytics and compelling narratives. Beyond her professional triumphs, Anna mentors emerging talent and at-risk suburban youth.
Alex Grossman, Creative Director
Our latest hire, Alex, shares creative duties with Plink. With over two decades as a copywriter, creative director, marketing executive, and filmmaker, he has created everything from award-winning commercials to feature films.
Plink operates without a title yet commands the realm of experiential marketing like no other. They transform ordinary brand strategies into adventures. Armed with a philosophy that merges the wild with the wise, Plink orchestrates campaigns that are as daring as they are ingenious, making each a foray into uncharted territories of fun and engagement. Known for blurring the lines between the audacious and the strategic, Plink’s work not only captivates audiences but also redefines the essence of interactive advertising. In a world of conventions, Plink is the delightful wildcard, crafting brand experiences that linger long in memory, teetering on the edge of brilliance and daring.