Alex Grossman has carved a niche for himself in advertising and marketing with a creative dexterity that shines across mediums. His journey from a copywriter in San Francisco to a director whose work resonates globally is one of dedication and transformation. Grossman is lauded for his ability to capture the humor and humanity of life’s moments, whether it's through the lens of a camera for commercial giants or the complex narrative of a feature film.

His commercial direction is especially noteworthy. Not only did he direct the launch of Popeye’s chicken sandwich, which garnered the campaign AdAge’s top honors for the year, but his portfolio brims with wide-ranging work that speaks to his versatility and prowess in the industry. This talent comes from a place of experience and acclaim; Grossman is a rare talent who has clinched Cannes Gold as both a writer and director, a testament to his multifaceted creativity.

Grossman's film "That’s Funny" struck a chord with audiences, bagging the best director, actor, and screenwriting honors on the feature film front. His directorial debut, "Hickey," did not go unnoticed either, earning him the title of Best Director at the Hollywood Reel Independent Film Festival before being picked up by Gravitas. Grossman’s approach to filmmaking is characterized by his readiness to immerse himself fully in his projects, a quality that undoubtedly contributes to his success and the impression he leaves on the film community.

Always eager to throw himself into philanthropic causes, Alex banded together with Hollywood ex-pats from Flint, Michigan, to raise money for the water crisis. At the beginning of the Covid pandemic, he created free videos for struggling small businesses, making entire videos in just one day with just his home and family.